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The Soft Parade @ 1599fdT


  • 1599fdT 1912 Market Street San Francisco, CA, 94102 United States (map)

The Soft Parade 

Erik Bender
Matt Borruso
Elias Hansen
Laura Rokas
Eric Ruby
Lucia von Sprecher
 

1599fdT is thrilled to announce the opening of The Soft Parade - Part I, a group exhibition exploring notions of hidden resistance, performative rituals, and the balance of inner seeking and outward comfort.

The Soft Parade borrows its name from The Doors’ 1969 suite— a vivid poem about faith, spectacle, and the strange choreography of modern life. The exhibition, first conceived for a Marin art institution and inspired by the song’s imagery of processions and spiritual confusion, takes on renewed resonance at a region shaped by the fading shadows of counterculture.

The three-part show explores a place where countercultural ideals linger like ghosts. Yet their influence remains, embodied by individuals or small groups quietly humming beneath layers of wealth, wellness, design, belief, landscape, and control.  

The exhibition proposes that the parade has not yet ended. It has only changed tempo, softened its sound, latent, drifting down quieter streets.

Open Fridays and Saturdays from 12:00 pm to 5:00 pm and by appointment.

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Léonie Guyer & Việt Lê - Weaving a Web to Catch Memories @ Climate Control